The sustainability credentials of Australian beef have been recognised on the global stage as the only sustainable protein available at the Word Expo 2025, held in Osaka, Japan.
This major global event runs for 184 days from April to October 2025 and is expected to attract an estimated 28 million visitors, with Australian beef being named the only ‘sustainable supplier’ at the expo.
The sustainable supplier status was achieved by meeting the expo’s ‘Code of Sustainable Procurement’.
These include environmental responsibility, social responsibility, economic sustainability and transparency and compliance.
According to MLA’s regional manager for Japan and Korea Travis Brown, this certification was achieved following a rigorous and demanding process.
“After working with expo officials, Australian beef has met all the criteria to be recognised as a sustainable supplier. It stands out as the only protein globally to receive this certification,” he said.
“Having the industry certified allows all of us to promote and share this point in our discussions, negotiations and promotions where sustainability is an ever-increasing factor in buying and purchasing decisions.”
MLA managing director Michael Crowley said this recognition underscored Australia’s commitment to world-leading sustainability practices and the unparalleled quality of its beef products.
“This recognition is a testament to the hard work and dedication of Australian cattle producers and the supply chain, who all work in care of natural resources and the health and welfare of their animals,” he said.
MLA’s Aussie Beef and Lamb international brand will feature prominently at the Australian Pavilion, which is a major feature of the expo.
This will include interactive demonstrations, sampling activities and engaging storytelling.
